More than 1500 blue-collar employees work with the
BigBasket.com, an online grocery start up organisation. Majority of these
employees are designated as warehouse employees or delivery boys who comes from
outside the city, generally from northern and eastern part of India or people from
near-by villages. These employees have a limited expectation from their job
such a safe and hygienic workplace, clean drinking water and timely salary. The
average salary for these employees is Rs.11000 which makes it difficult for
them to survive and save money for their family. Hence they switch over to
rivals even for a hike of Rs.500 to Rs.1000. Hence the attrition among this
level of employees is the highest.
In order to manage the retention of these blue collar
employees, Big Basket has come up with a free housing and accommodation
facility. In that case, these employees would be saving a big amount from their
salary which they can send to their family. These housing facilities would be
near to their workplace which reduces their daily transpiration cost too
leading to further avenue for savings. The accommodations have been made in
dormitory style and some shared apartments with facility of washrooms and clean
drinking water. Not only this, Big
Basket also conducts frequent education sessions for these employees. In fact
the organisation has a strong focus on sexual harassment since many women
employees are working in the warehouse division.
These facilities of free housing, clean drinking water,
frequent education sessions helps Big Basket to retain their talents and also
improve the productivity thereby controlling the competition among the rivals
like Grofers and PepperTap who looks out for the same category of talents in
the market.
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